StrongMail?s Email Marketing Solution Takes CheapAir.com to New Heights
StrongMail’s Email Marketing Solution Takes CheapAir.com to New Heights
Redwood City, CA (PRWEB) January 17, 2012
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that CheapAir.com, the ultimate destination for cheap flights, hotels, cruises and car rentals, has migrated all of its email marketing, triggered and transactional emails to StrongMail On-Demand. By switching to StrongMail’s cloud-based email marketing solution from its custom in-house practice, CheapAir.com is improving the scalability and sophistication of its email marketing programs.
Since its founding in 1989, more than three million people have bought tickets from CheapAir.com. A leading destination for cheap fares on airline travel, hotel rooms, cruises and car rentals, CheapAir.com has made a name for itself by coupling the lowest available fares with unparalleled customer service. In addition to the helpful travel experts that staff its in-house call center, CheapAir also relies on email to keep its customers informed of the latest travel deals, confirm purchases and issue credits for its popular “Price Drop Payback™” program.
As the company outgrew the capabilities of its homegrown email marketing system, CheapAir.com carefully evaluated the top-tier email service providers (ESPs) and selected StrongMail on the merits of its proven on-demand email marketing solution and award-winning email services. By switching to StrongMail, CheapAir.com is now able to launch more sophisticated and targeted campaigns while also improving deliverability and streamlining operations.
“StrongMail has become an important partner for leveraging email to help grow our business and provide our customers with more helpful, timely and valued travel intelligence,” said Gregory Samson, VP of Marketing & Business Development at CheapAir.com. “StrongMail On-Demand is powerful and easy to use, and we’ve been very impressed with the people and level of service they provide – and that’s coming from a company that knows a thing or two about delivering exceptional service. With StrongMail, we more easily transform customer information into relevant campaigns at every stage of the customer relationship.”
In addition to leveraging StrongMail’s advanced targeting capabilities, CheapAir.com is working with StrongMail’s Agency Services team to develop multi-stage lifecycle marketing programs that are triggered off of relevant customer attributes and behaviors. Because StrongMail On-Demand is a dedicated, cloud-based email marketing solution, CheapAir.com is able to get its email marketing campaigns delivered on its own timetable, without having to worry about potential delays from shared solutions offered by traditional email service providers.
“StrongMail On-Demand provides growing companies like CheapAir.com with a powerful yet flexible platform for improving the effectiveness of their email marketing campaigns through more targeted communications and automatically triggered lifecycle messages,” said Chris Marriott, Vice President of Agency Services at StrongMail. “By partnering with StrongMail to send its customers messages that are more relevant and anticipated, CheapAir.com again delivers on its mission of providing excellent customer service, and we are thrilled to help them accomplish that through our unique combination of technology and agency services.”
By switching to StrongMail On-Demand, CheapAir.com has gained real-time visibility into the performance of its email campaigns, providing critical information for improving deliverability and performance. StrongMail’s user friendly interface, tight integration with customer databases, automated bounce processing and powerful delivery engine have also been instrumental in reducing the time and amount of resources required to launch CheapAir.com’s email campaigns.
About CheapAir.com
CheapAir.com has helped over three million people buy plane tickets. We’ve made it our mission to radically simplify the way people search for travel deals. Our proprietary air fare shopping engine does all the work for you, using a patented algorithm that scours the web for the lowest prices on the planet. We show you these fares in a simple, easy to navigate site with all the best flight amenities to bring some joy to your trip planning.
Founded in 1989 by two guys in a college dorm room, CheapAir.com is the brainchild of CEO Jeff Klee, a computer programming enthusiast who developed and sold his first video game at the age of 13. Klee now applies that same passion and know-how to CheapAir.com, making it easier than ever for folks to buy airline tickets with confidence. For more information about CheapAir.com, please visit http://www.cheapair.com.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Find More Cheap Flight Ticket Press Releases
Cheap Flights to Tenerife: Westbeach Group join Affiliate Marketing Scheme
Cheap Flights to Tenerife: Westbeach Group join Affiliate Marketing Scheme
(PRWeb UK) January 15, 2010
With the doom and gloom of a biting recession and equally bitter cold snap affecting the UK it is easy to see the attraction of escaping to the warmth of the Tenerife for some rest and relaxation. Although it is a 4 hour flight, prices are relatively cheap and demand high.
Westbeach believes there is scope for commission to be made on flights to Tenerife and have joined a respected affiliate scheme in the hope of cashing in. As no flights are directly sold by Westbeach they do not need to join any travel associations (such as IATA or ATOL) – income will be generated by providing “linked” search tools and banner advertisements on their newly launched site to all major operators and brokers to the island including WeGoLo who were voted winner for low cost flights in Europe by Condé Nast Traveller Magazine.
If the forecast internet traffic is correct Westbeach may launch further flight only sites to destinations such as Gran Canaria and the Costa Del Sol which returned to the number one British Tourist destination spot this year (Skyscanner Survey). Spokesman Andrew Tobin stated “We firmly believe this sector has good revenue potential, especially with the add-ons including airport parking, hotels, insurance, Car Hire and apartments. All of which can earn us a return through the various affiliate schemes that are currently available.”
The backup this optimism take a look at the following statistics;
Tenerife South-Reina Sofia airport is busiest in the Canary Islands.
Up to 9 million people fly here each year.
British tourists are the largest group that travel to the island.
Budget airlines are now offering more services to Tenerife with over 60 routes to choose from.
Year round flight booking as Tenerife makes a great destination, winter or summer.
Although the economic downturn has taken its toll and many people have had to restrict spending on luxury items and holidays the launch of Flights to Tenerife should be good news for Westbeach in the long run and indeed for anyone looking to find a cheap flight to Tenerife on low cost or regular airlines.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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